In 2000, the brand adopted the brand signature “ Créateur d’Automobiles” (“Creator of Automobiles”) and updated its visual identity, placing the diamond symbol inside a yellow square to bring out its relief and substance in 2004. The Renault 5 became the first model to feature the “new diamond”. The result was both simple and intricate, high-tech and visually attractive. Working with his son Yvaral, the founder of op art created a logo based on parallel lines. The company decided to bring into play its Art & Industry policy, set up in 1967, with contributors including painter and visual artist Victor Vasarely. The diamond became more prominent and the name of Renault was no longer included. To further underline the strength of the diamond, the company decided in 1972 to make it wider with cleaner lines. The brand signature evolved to become: “ Plus que jamais, Renault, l’Automobile de France” (“More than ever, Renault, the Automobile of France”). The name “Renault” was used as the commercial brand. The company became the Régie Nationale des Usines Renault. The nationalization of Renault on Janumarked a change in status. During this period, the company also gained a famous brand signature: “ Renault, l’Automobile de France” (“Renault, The Automobile of France”). Over the 1930s, the identity evolved gradually and was progressively adopted across the company. In the first instance, the diamond was used exclusively on luxury sports vehicles identified by the name Stella from 1929. This geometrical symbol was definitively adopted in 1925. The diamond was used alongside the round grille from 1924, appearing on the front of the 40-CV Type NM executive tourer. The round logo of 1923 soon gained more angular contours, better suited to the dihedral-shaped bonnets with their two plane faces and central dividing line. Tailored to the specific snout shape of Renault’s “Alligator” bonnet, the logo was split in two by a central line. This logo was both functional and essential since behind the grille at the front of the bonnet was… the horn! Regulations required this function to be positioned at the front behind a metal grille. It adopted a round grille with the name of Renault in the centre. In 1923, Renault decided for the first time to place a front-end logo on its vehicles to make them more easily identifiable. He changed it again in 1922 to “Société Anonyme des Usines Renault”. On becoming the sole manager of the company, Louis Renault changed the name from “Renault-Frères” to “Société des Automobiles Renault” in 1910. In 1906, the medallion was replaced by an image of the Renault that won the first French Grand Prix, shown inside a gear wheel. Used primarily on internal documents, this emblem was not used on brand vehicles, which could be recognized only by the name “Renault-Frères” on the running board and the initials LR (for Louis Renault) carved onto the wheel hubs. The company was initially called “Renault-Frères” and the first logo in 1900 featured the brother’s initials, with two entwined Rs in an “Art Nouveau” medallion. Renault was founded in 1898 by the three brothers Louis, Marcel and Fernand Renault. For the past 90 years, the brand identity has been summed up by the letters in the name ‘Renault’ and by the diamond-shaped logo. When somebody talks about the ‘diamond brand’, you know immediately that they mean Renault. It becomes a metaphor for the company in itself. We strive to ensure that all designs do not infringe copyright, and will do our utmost to rectify any instances of infringement.A logo is a key component of corporate identity. If you feel any badge infringes copyright please email us and we will remove any offending badges within 24 hours. Therefore it is not always possible to check the origins of individual designs. Please note: A lot of the badges available on Koolbadges are made up of designs supplied to us by customers. If you don't see the badge design you're looking for you can Upload Your Own Custom Badges to create a unique, personalised & cheap badge! See our Design Your Own Badge page for details. We have been making button badges for many years & know how to make great badges at the best prices. Our badges are traditional pin back style badges with a copper pin fastening on the rear.Īll of the button badges on Kool Badges are hand made in our UK workshop. These are the most popular size & type of badge. The badges for sale here on our website are 1 inch (25mm) button badges. This one has a classic feel to is, its a simple, minimal design in classic monochrome. Our pattern badges are also fun to use in your own craft projects, gift tags, cards or to give as gifts. You can wear this 25mm badge to jazz up a jumper or hat. Classic and fun black and white repeating diamond pattern, this makes such a cool badge.
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